Problèmatique : How have sneakers become American Icons?
Objectifs globaux : Present the brand ‘Converse’
Objectifs travaillés : Text comprehension
Resources :
Video: The Evolution of Converse
PDF: A Famous American Brand
PDF: Sneakers: Defining your identity
Contents
A History of the Converse All Star
Read the text ‘A history of the Converse All Star’
- Highlight key dates and facts.
- Prepare a 30 second oral presentation about this text. (« This text is about… »)
The Evolution of Converse
Watch the video and answer the questions.
1: Match the dates with the facts:
- 1970s
- 1980s
- 1990s
- 2003
- Converse became old-fashioned, but it also became a symbol of rebellion in the music industry.
- New competitors appeared in the sneaker market.
- Nike bought Converse for $305 million
- Nike and Adidas became the top brands.
2: What do these bands have in common: The Clash; Iron Maiden; Pink Floyd?
3: How many pairs of sneakers did Converse sell by its 80th birthday?
- 60 million
- 600 million
- over 60 million
- over 600 million
4: Write two reasons why Converse struggled financially for decades.
Sneakers: defining your identity
Read the text ‘Sneakers: Defining Your identity’
PDF: Sneakers: Defining your identity
1: Read the text and underline the correct statements.
- Rebels and people who feel rejected do not wear this brand.
- It is a typical American sneaker brand which focuses on authenticity.
- Kamala Harris wears these sneakers because they are fashionable.
- By wearing these sneakers, she wants to be seen as an ordinary person.
- She wishes to be connected to young white people only.
2: Highlight all the reasons why Kamala Harris wears Converse Chuck Taylors.
3: Once you have. collected all the information, prepare a 30 second oral presentation about the relationship between Kamala Harris and Converse sneakers.
Evaluation
Answer questions about this lesson.